Your checkout is leaking.
In 5 days, we'll show you exactly where — and what to fix first.
A full conversion audit of your Shopify store. Loom walkthrough, ranked fix list, and a 60-minute strategy call. No fluff, no retainers.
We review every application personally. No generic pitches back.
You have traffic.
You don't have conversions.
You're spending $5K–$100K a month on ads. ROAS is slipping. Your CVR has been stuck at 1.8% for six months and nobody can tell you why.
You've watched the YouTube videos. Read the Twitter threads. Tried three different page builders, two different review apps, and a checkout extension you can't remember installing. Nothing's moved the number.
Your agency blames the creative. Your media buyer blames the landing page. Your designer blames the product photography. Everyone has a theory. Nobody has a diagnosis.
The problem isn't that you need more traffic. The problem is you don't know which of the 40 things on your store is actually costing you money.
Stop guessing. Get a diagnosis.
You don't need more tactics. You've already got a notebook full of them. What you need is someone to look at your store the way a cardiologist reads an ECG — pattern recognition built from seeing a hundred other stores — and tell you what's actually wrong.
Not a checklist. Not a generic “5 ways to improve your PDP” blog post. A ranked, specific diagnosis of your store, written for your team, in the order that will move your CVR fastest.
You get the findings in 5 business days. You know what to do Monday morning. And in what order.
A 5-day diagnostic.
Three deliverables. Zero fluff.
25–35 min Loom walkthrough
Our lead auditor records a walkthrough of your store as a first-time mobile buyer, pointing at every leak we find — ranked by impact, not by the order we noticed them.
One-page PDF action plan
5–8 specific fixes. Each with expected CVR lift, difficulty, and who on your team should do it. Nothing generic. Nothing you've read on a blog.
60-minute strategy call
We walk through the findings live, answer every question, and you leave with a prioritized plan for the next 30 days.
Standard and Deep tiers include 14 days of async Loom/email follow-up as you implement.
Five days from payment to plan.
- 01
Apply
2-minute form. We review your application and either book you in or tell you honestly if you're not a fit.
- 02
20-minute discovery call
We talk about your store, your traffic, your numbers. We scope the audit to your situation — not a pre-packaged tier.
- 03
Payment + access
You get a payment link and grant read-only Shopify, Klaviyo, and GA4 access. Takes your team about 10 minutes.
- 04
5 business days
We run the audit against our 60-point checklist and record the Loom. You won't hear from us until it's done.
- 05
Delivery + live call
You get the Loom and PDF, and we jump on the 60-minute strategy call within 7 days of delivery.
60 things we're checking.
Here are some of them.
Product Detail Pages
- Above-the-fold clarity
- Review placement & density
- Image quality & order
- Mobile variant selectors
- Trust signals
- Social proof density
Cart & Checkout
- Slide-out vs page cart
- Free shipping thresholds
- Shop Pay / Apple Pay placement
- Field count & friction
- Guest checkout flow
- Shipping-cost surprise
Traffic Quality
- Bounce by source
- PDP time-on-page
- Add-to-cart rate by product
- Paid traffic CVR vs organic
- Landing page / ad match
Retention & AOV
- Abandoned cart flows
- Post-purchase upsell
- SMS capture rate
- Returning customer rate
- Subscription setup
- Bundle & tier logic
Every audit is custom. Not every item applies to every store. We look at what's relevant to yours.
We say no to most stores that apply.
This is for you if
- Shopify store doing $50K+/month
- CVR stuck under 3%
- You run paid traffic or serious organic
- You're the decision-maker (founder or head of ecom)
- You want answers, not hand-holding
This isn't for you if
- You're under $20K/month
- You need someone to do the work for you
- You run 500+ SKUs of print-on-demand
- You need a committee to approve decisions
Firepoint.
Independent conversion diagnostics for Shopify DTC.
We're a small team focused on one thing: finding what's leaking revenue in Shopify stores doing $50K+ per month.
We've audited 80+ stores across DTC brands, fashion, beauty, and niche eCommerce, building a repeatable system to quickly identify where conversions break — and why.
No fluff, no guesswork — just a clear breakdown of what's costing you sales and what to fix first.
We don't manage ads. We don't build stores. We don't sell courses.
We diagnose — you execute. That focus is the whole point.
“Obvious in hindsight.”
“I thought I needed a full rebuild. After the audit we fixed 4 things in a week and CVR went from 1.9% to 2.7%. It was embarrassing how obvious the leaks were once someone pointed at them.”
“The Loom alone was worth the price. No agency has ever talked to me this directly. The team told me what to kill, what to keep, and in what order. That's what I needed.”
“We'd tried two CRO agencies before this. Both gave us 40-page reports nobody read. This was one page. We shipped every fix. Our team still references the PDF 4 months later.”
Things founders ask before applying.
Ready to know what's actually broken?
Apply in 2 minutes. We review every application personally.
No upfront commitment. No call unless we think we can help you.