Terms of Service

MB Firepoint ("Firepoint," "we," "us," or "our") is registered in the Republic of Lithuania and subject to Lithuanian law. All services are provided by MB Firepoint as the sole contracting party.

"Client" means a business or individual acting in a commercial capacity who enters into a service engagement with us.

"Services" means the conversion audit and related advisory services described on getfirepoint.com and in the applicable engagement confirmation.

"Deliverables" means the outputs of a specific engagement, including but not limited to the recorded video walkthrough, the written action plan, and the live strategy call.

"Engagement" means a discrete service instance booked by a Client, commencing on payment and ending on delivery or termination.

"Website" means getfirepoint.com and its subdomains.

Our services are offered exclusively to businesses and professionals acting in a commercial capacity, not to consumers within the meaning of Article 2(1) of the EU Consumer Rights Directive. By engaging our services, you represent and warrant that:

• You are at least 18 years of age and have the legal capacity to enter into contracts
• You are acting in the course of your business, trade, craft, or profession
• The business on whose behalf you are acting is duly constituted and authorized to enter into the engagement
• You have the right to grant us the access to third-party platforms and data you will provide as part of the engagement

We provide conversion rate optimization audits for Shopify e-commerce stores. A standard engagement includes:

• Review of the Client's Shopify store, including product detail pages, cart, checkout, traffic sources, and retention architecture, against our internal audit methodology
• A recorded video walkthrough of findings (typically 25–35 minutes)
• A written one-page action plan identifying prioritized fixes
• A 60-minute live strategy call to discuss findings and answer questions
• For Standard and Deep tiers: up to 14 days of asynchronous video or email follow-up during the Client's implementation phase

Firepoint diagnoses. Firepoint does not implement. Execution of the findings — whether by the Client's own team, contractors, or a third-party agency — is the sole responsibility of the Client. Implementation services, if desired, must be contracted separately in writing.

Our Deliverables represent our professional analysis and recommendations based on the information and access provided by the Client. We do not warrant, guarantee, or promise:

• Any specific increase in conversion rate, revenue, or return on ad spend
• Any specific business outcome resulting from implementation of our recommendations
• That all issues in the Client's store will be identified
• That the Client's interpretation or implementation of our recommendations will produce any particular result

Nothing in our marketing materials, website copy, or engagement discussions should be interpreted as a guarantee of financial outcome. E-commerce performance depends on numerous factors outside our control.

6.1. Pricing

Our fees are quoted on a per-engagement basis during the discovery call and confirmed in writing by email before payment is requested. We do not publish fixed price lists.

6.2. Payment

All fees are payable in full in advance via a secure payment link provided by our third-party payment processor. We do not accept partial payments, deposits, or payment on completion unless otherwise expressly agreed in writing.

6.3. Currency

All prices are quoted and payable in US Dollars (USD) unless otherwise specified. Currency conversion, if applicable, is handled by our payment processor at its published exchange rate.

6.4. Taxes

Where applicable, taxes (including Lithuanian VAT, US state sales tax, or other indirect taxes) will be clearly itemized on the invoice or handled by our Merchant of Record where one is used. The quoted fee is inclusive of applicable taxes unless stated otherwise.

6.5. Invoices

An invoice compliant with Lithuanian accounting requirements will be issued for each engagement.

7.1. Standard delivery window

Unless otherwise agreed, Deliverables will be provided within five (5) business days following receipt of (i) full payment and (ii) all required access credentials and information from the Client.

7.2. Delays caused by the Client

If the Client fails to provide required access, information, or responses necessary for delivery within a reasonable period, we may extend the delivery window accordingly. If no access or response is received within ten (10) business days following our first request, we reserve the right to treat the engagement as cancelled under Section 11.

7.3. Delays caused by us

Where a delay is caused by circumstances within our control, we will notify the Client promptly and agree a revised delivery date.

7.4. Strategy call scheduling

The 60-minute strategy call will be scheduled within seven (7) business days following delivery of the recorded walkthrough and written action plan, subject to mutual availability.

We offer a limited, good-faith refund policy intended to protect Clients from substantively inadequate work, not to accommodate buyer's remorse.

8.1. Eligibility

A Client may request a full refund of fees paid for an engagement if, following delivery of all Deliverables, the Client genuinely believes that the audit failed to provide substantive, actionable diagnostic value. The request must be submitted within seven (7) calendar days of delivery by email to hello@getfirepoint.com with the subject "Refund request" and a brief explanation of the concern.

8.2. Review

We will review each refund request in good faith and respond within seven (7) calendar days. Where the request is accepted, the refund will be processed within fourteen (14) days of approval via the original payment method.

8.3. Ineligibility

Refund requests will not be accepted where the dissatisfaction stems from: (a) the Client's decision not to implement recommendations; (b) business outcomes after implementation; (c) pre-existing disagreement with our methodology known before the engagement began; (d) requests submitted more than seven (7) days after delivery.

8.4. Partial engagements

If an engagement is terminated before full delivery (other than under Section 11.2), refunds for partial work will be assessed on a pro-rata basis at our reasonable discretion.

The Client agrees to:

• Provide accurate and truthful information during the application and discovery call
• Grant the read-only access necessary to perform the audit (typically including the store platform, email/marketing platform, analytics, and advertising accounts, as applicable) within a reasonable period after booking
• Treat the engagement and Deliverables as confidential to the Client's internal team unless otherwise agreed
• Pay fees when due
• Act in good faith and respectfully in all interactions with Firepoint

Failure to comply with these responsibilities may result in delay, suspension, or termination of the engagement under Section 11.

Each party agrees to treat as confidential all non-public information received from the other party in connection with an engagement, including commercial data, traffic and revenue figures, customer lists, internal correspondence, and business strategies. This obligation survives termination of the engagement for a period of three (3) years.

Firepoint will not publish, disclose, or reference Client-specific data in case studies, marketing materials, or public communications without the Client's prior written consent. At the Client's request, we will sign a separate non-disclosure agreement on reasonable commercial terms.

This obligation does not apply to information that: (a) was known to the receiving party prior to disclosure without a duty of confidentiality; (b) is or becomes publicly available through no breach of these Terms; (c) is independently developed without reference to the other party's confidential information; or (d) must be disclosed under a binding legal obligation.

11.1. Termination for convenience

Either party may terminate an ongoing engagement by written notice to the other. Refunds for partial engagements terminated under this sub-section are governed by Section 8.4.

11.2. Termination for cause

We may terminate an engagement immediately and without refund where the Client: (a) fails to make payment when due; (b) breaches a material obligation under these Terms and, where the breach is capable of remedy, fails to remedy it within seven (7) days of written notice; (c) engages in abusive, fraudulent, or unlawful conduct; or (d) provides materially false information during the application or engagement.

11.3. Effect of termination

Upon termination, the Client's access to any in-progress Deliverables ceases, and each party's confidentiality obligations continue in accordance with Section 10.

12.1. Client materials

The Client retains all rights to information, data, and materials it provides to us.

12.2. Deliverables

Upon full payment, the Client is granted a perpetual, worldwide, non-exclusive, non-transferable license to use the Deliverables internally for its own business purposes. The Client may share the Deliverables with its employees and directly engaged contractors who reasonably require access for implementation, subject to equivalent confidentiality obligations.

12.3. Firepoint retained rights

Firepoint retains all ownership rights in its audit methodology, internal checklists, know-how, templates, and underlying processes. The Client is not granted any right to reproduce, distribute, resell, or commercially exploit the Deliverables or Firepoint's methodology. Firepoint may use anonymized, non-attributable learnings from engagements to improve its services.

13.1. Exclusions

Nothing in these Terms limits or excludes liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot lawfully be excluded or limited under applicable law, including mandatory provisions of Lithuanian law.

13.2. Cap on liability

Subject to Section 13.1, our total aggregate liability to the Client arising out of or in connection with any engagement, whether in contract, tort (including negligence), under statute, or otherwise, shall not exceed the total fees actually paid by the Client to Firepoint for the specific engagement giving rise to the claim.

13.3. Excluded losses

Subject to Section 13.1, we shall not be liable for: (a) loss of profits, revenue, or anticipated savings; (b) loss of business, goodwill, reputation, or opportunity; (c) loss of data or damage to third-party systems; (d) indirect, consequential, or special losses; (e) losses arising from the Client's or a third party's implementation or non-implementation of our recommendations; (f) losses arising from third-party tools, platforms, or services used by the Client or by us.

Neither party shall be liable for any delay or failure to perform its obligations under these Terms where such delay or failure results from circumstances beyond its reasonable control, including natural disasters, acts of government, armed conflict, strikes, or widespread failure of internet infrastructure or third-party platforms. The affected party will notify the other as soon as reasonably practicable and resume performance once the cause has ceased.

These Terms and any engagement entered into under them are governed by and construed in accordance with the laws of the Republic of Lithuania, without regard to conflict-of-law principles.

Any dispute arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the competent courts of the Republic of Lithuania, with the Vilnius District Court as the court of first instance.

The parties agree to attempt in good faith to resolve any dispute informally by direct negotiation for a period of at least thirty (30) days before initiating formal proceedings.

The Client may not assign, transfer, or subcontract any of its rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations to a successor entity in the event of a corporate reorganization, merger, or sale of substantially all of our assets.

These Terms, together with the engagement confirmation and any documents expressly incorporated by reference, constitute the entire agreement between the Client and Firepoint regarding the subject matter and supersede all prior negotiations, representations, or agreements, whether written or oral.

No variation of these Terms shall be effective unless agreed in writing and signed by both parties.

If any provision of these Terms is found by a competent court or authority to be invalid, illegal, or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable, or, if such modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.

We may update these Terms from time to time. Updates will be reflected in the "Last updated" date at the top of this page. Material changes affecting active engagements will be notified to affected Clients by email at least fourteen (14) days before the change takes effect.

For Clients whose engagement is already in progress, the version of these Terms in force at the time of booking will continue to apply until the engagement concludes, unless the Client expressly agrees to the updated version in writing.

For any questions regarding these Terms or an active engagement: